I started coaching business owners in the early 2000s. Twenty-plus years later, I've built and sold six businesses of my own, which means most of what I tell clients isn't theory—it's something I've actually done, usually more than once, sometimes badly the first time.
About a decade ago, I started working differently. Instead of sitting outside a business as an advisor handing over a report, I began embedding directly inside professional service firms—accountants, CFOs, lawyers—working alongside the owner in the actual weeds of positioning, marketing, sales, and delivery.
What I noticed is that these firms rarely fail on talent or effort. The people running them are sharp, technically excellent, and work harder than almost anyone. What's usually missing isn't skill—it's a system connecting the four things that actually drive growth. Most firms have one or two of them working by accident. Almost none have all four working together, deliberately.
That's the whole thesis behind Repositioned. Not more hustle, not another framework to skim and forget—just the specific, unglamorous work of building positioning, marketing, sales, and delivery into one connected system, so growth stops depending entirely on the owner personally holding everything together.
I work with a deliberately small number of clients at a time. That's not a marketing angle—it's the only way this kind of work actually holds up.
Ready to talk about your firm?