The Positioning Review — Repositioned.business

First, a quick check.

This review is built for established professional service firms—accountants, CFOs, lawyers, and similar practices—where the owner wants to leverage their time and grow the team beyond themselves. It isn't built for startups or solo operators who don't plan to grow.

We're an established firm with a team, and I want to grow beyond my own personal capacity. We're a startup or in our first year or two. I'm a solo operator and don't plan to grow a team.

This one's probably not the right fit yet.

The Positioning Review is built for firms that already have a team and are ready to grow beyond the owner's own capacity. If that's not quite where you are today, our 1-on-1 mentoring might be a better starting point.

Learn About Mentoring

Answer honestly—there's no scoring penalty for the truth.

1. When someone asks what you do, how do you usually answer?

"We help businesses grow." "We do [industry] work." "We work with [type] businesses on [a specific outcome]." "We work with [a narrow ideal client] on [a named process] to achieve [a named outcome]."

2. How do prospects usually find you?

Word of mouth, no consistent pattern. A mix of channels, no clear focus. One or two channels we actively manage. A specific, repeatable referral or marketing engine.

3. When a prospect pushes back on your fees, what usually happens?

We discount to win the work. We justify based on hours or effort. We explain value, but sometimes still move on price. We rarely need to defend fees—clients arrive already convinced.

4. How would a referral partner describe your ideal client?

They wouldn't know who to send us. Roughly, but not specifically. In general terms. Precisely.

5. What percentage of your new clients are a genuinely great fit?

Under 25%. 25–50%. 50–75%. Over 75%.

6. How consistent is your messaging across your website, sales calls, and proposals?

They tell different stories. Mostly consistent, some drift. Consistent, with minor variation. Identical everywhere.

7. If you turned away every client outside your ideal profile tomorrow, what would happen?

We'd struggle to survive. A real hit, but we'd recover. Leaner, but stable. More profitable, not less.

Almost there—where should we send your result?

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Your result

The full breakdown—and what to fix first—is something we walk through together.

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