Six sessions. Ninety days. The complete positioning system that makes the right clients find you, choose you, and pay what your work is actually worth.
Most experienced consultants win their first clients through referral. The work is good. The relationships are strong. And then — quietly — the growth stops.
Not because the work declined. Because positioning never happened. You're running a referral-dependent practice in a market that increasingly selects on visibility and specificity — and you're invisible to the clients who would choose you most readily.
The program is built around five positioning shifts — each one removing a constraint that's keeping your practice invisible to the clients who'd choose you most readily.
Each session builds on the last. By Session 6, you have a complete positioning system — not a set of ideas, but a set of assets that work while you sleep.
The Positioning Diagnostic and briefing documents prepare both of us before Session 1. You arrive clear on where you are. I arrive clear on where to focus.
Foundation and messaging architecture. Your positioning statement, ideal client profile, and messaging framework. The bedrock that everything else is built on. Nothing moves forward until this is locked.
Presence infrastructure. LinkedIn profile rewrite, content strategy, and authority framework. The visibility system that makes your positioning findable to the right people.
Pipeline activation. Warm network outreach, direct LinkedIn sequence, nurture system, discovery call framework, fee language, and proposal approach. Positioning turns into pipeline.
The cycle closes and becomes self-reinforcing. Client experience design, referral system, retention framework, 90-day post-engagement plan. The system runs without you having to push it.
The program is a single, fixed engagement. Six sessions, all the supporting assets, and direct access to Roy throughout. No modules, no self-paced content, no upsells.
The discovery call is the first step. It's thirty minutes — structured as a positioning audit of your practice. You'll leave with clarity on where your ceiling is and what's creating it, regardless of whether we work together.
The discovery call is thirty minutes. You'll leave with a clear picture of your positioning gaps — and exactly what it would take to close them.